Some Straight Talk About Public Relations

Coastal Public Relations Group is comprised of experienced practitioners with wide-ranging expertise from traditional publicity, special event and media relations initiatives to complex and challenging engagements involving bankruptcy, environmental matters, regulatory relations, community relations and controversy in many different forms.

Each member of the account service staff at Coastal is an experienced communicator, adept at all forms of classic communications -- communications activities that result in effective dialogue enabling our clients to achieve their objectives. Those objectives may include generating media attention of client activities, creating web site inquiries, bringing people to special events, enabling constituents to understand the client's side of the story or -- in some cases -- no response at all.

Given the depth of expertise on our staff, there are few situations that we have not encountered, but we clearly recognize each client challenge is unique unto itself. We have no standard answers, no quick fixes, but we do commit to learning each client's objectives and then developing programs that will help our clients achieve their desired results in a cost-effective and timely fashion. Our fee for service structure is flexible. We have no minimum fees, nor do we expect long term commitments or retainers. Also, the Coastal staff members you see during "courtship" are the same people you will work with throughout the engagement.

We do our very best to partner with our clients since we recognize the mutual benefit of success.

A few final comments.

• Public relations is a service business and that service must be provided when it is needed. Very often that means outside what many consider the normal workday. We know that and always respond appropriately.

• Our clients will not always hear what they want to hear from us, but they will always hear what they must.

• There are no substitutes for honesty and hard work, we will never sacrifice either.

If our approach to public relations makes sense to you, please contact us so we can discuss how we may be able to help. There is no obligation for that.